Maruti`s Digital Initiatives |
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EXCERPTS |
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In 2008, MSIL introduced data analytics technology at its 1,300 sales and 3,000 service centers that served as many as nine million customers, by joining hands with SAS Institute Inc.’s ’ Advanced Analytics. This technology helped the company to analyze a vast reservoir of data with the help of the Dealer Management System (DMS), Analytics-led Customer Relationship Management (ACRM), and Customer Response Center (CRM). These three tools initially collected data on manufacturing cost of products, customer preferences, customer telephone numbers, insurance details, inventory stocks, and dealer details. . |
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PayPal (9 USD)
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| MSIL was planning to build a digital platform as an Omni-channel platform, where all of MSIL’s customers could be connected through channels and touch points, like social media, call centers, feedback forms filled by customers, etc. That would enable a 360-degree view of the customer and his/her transactions with the company.. |
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Exhibit I:MSIL’s Competitors
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